Bluebell Korea launched Fenty Beauty by Rihanna for the first time in the Korea duty-free market.
In an exclusive partnership with Bluebell Korea, Fenty Beauty is opening five stores simultaneously at Lotte duty-free Myeongdong, Lotte duty-free world tower, Shinsegae duty-free Myeongdong, Shinsegae duty-free Gangnam and Shilla duty-free Jeju.
Fenty Beauty by Rihanna was developed by Rihanna in partnership with Kendo Brands, a LVMH-owned beauty developer focusing on product quality, innovation and authentic storytelling. The brand first launched in 2017 in 17 countries on a single day, and has since expanded to 30+ countries around the world, including the Korean Duty Free market via its new partnership with Bluebell Korea.
Rihanna created Fenty Beauty “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades.
Her vision, above all, is to inspire: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
According to a Bluebell Korea representative, “As the leading retail business expert in the largest duty free market in the world, we are very excited to extend our partnership to Fenty Beauty by Rihanna. We are proud to say that Bluebell Korea’s long-lasting partnership with LVMH is based on its focus on the quality of service, customized training, and outstanding market insights. We are expecting this unique partnership to extend the global reach of Fenty Beauty significantly in the years to come.”
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Founded in 1960, Bluebell Korea is a trusted partner for more than 50 luxury brands in different product categories and is no. 1 in the duty free and retail business, currently managing over 370 stores.
* Bluebell is the owner of Retail in Asia