Retail in Asia


Burberry takes over Ananti Cove in South Korea

Source : Burberry

Burberry has collaborated with Ananti Cove, a hotel in Busan, South Korea, with an immersive takeover that includes decorating the resort with its TB summer emblem.

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The dining rooms and lounge areas within the resort that includes the Ananti Penthouse and Ananti Hilton Busan hotel have all been decorated with a customised rendition of the TB summer monogram.

The classic Burberry Check and the TB Monogram are combined in the new TB Summer Monogram, introduced by Riccardo Tisci, Burberry’s Chief Creative Officer. For a limited time, this monogram will adorn sunbeds, seat cushions, parasols, kids’ life vests, and even a floating circular pontoon within one of the four hotel pools.

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Following a successful run in 2021 in Bangkok, Dubai, Ibiza, Miami, Mykonos, and Xiamen, Burberry will take over South Korea. Burberry also has plans to take up venues in Ibiza, Singapore, and Saint-Tropez for the 2022 edition.

Source : Burberry