Ecommerce sales are set to rise rapidly in Japan over the next few years, but most bricks-and-mortar retailers are poorly positioned to benefit from this trend, McKinsey has argued.
The consultancy stated that internet retail revenues reached USD46 billion in 2011, and will grow by 7 percent a year to USD62 billion by 2015. A similar McKinsey study from 2010 had forecast this latter total to reach USD56 billion.
Amazon and Rakuten, the two pre-eminent players in this sector, have seen their share expand from 32 percent two years ago to 40 percent at present, a figure which "could hit 50 percent soon", the report added.
(Source: Warc.com)