This month Japan’s Narita Airport is opening four new brand boutiques in the airport’s ‘5th Avenue’ shopping mall – after outbound passport control in Terminal 2 – including a Prada outlet, which is an airport first for Japan.
On 1 November, Chanel and Bottega Veneta opened their first boutiques at Narita Airport, followed by the opening of a Chanel fragrance & beauty store on 21 November. Now, the first Prada airport boutique in Japan is due to open in late December.
As reported by TRBusiness Foreign Correspondent, David Hayes, although NAA has seen travel retail sales weaken since April — when the Chinese government increased luxury goods import tariffs — the number of foreign passengers continues to grow at the airport.
NAA is targeting JPY150bn (US$1.5bn) in revenue for 2018 for duty free, tax free and restaurant sales combined. NAA believes this is achievable after registering a record total JPY 116.9bn (US$1.16bn) in financial year ending 31 March, 2016 (according to NAA figures). This was a +15% increase year-on-year.
Policy four of this plan includes, ‘providing attractive retail spaces and enhancing the pre-boarding experience so passengers’. It also includes ‘using the most advanced information and communications technologies to create a smart airport will work hand in hand with the creation of attractive retail spaces to surprise and impress passengers’.
This includes expanding the Narita Fifth Avenue mall and duty free shops in Terminal 2. NAA will also renovate the food court area on the landside, on the fourth floor in Terminal 1.
(Source: TR Business)