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Japan’s Ajinomoto ends contract with Kellogg’s

Kellogg's Japan

Seasoning maker Ajinomoto Co. said it will scrap a contract to distribute and sell cereal products of U.S. producer Kellogg’s Co. in Japan.

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Ajinomoto has been selling Kellogg’s cereals since 1962. The contract, however, will be terminated at the end of next March.

Kellogg’s (Japan) G.K., a Japanese unit, proposed terminating the contract without renewing it.

From next April, Kellogg’s will distribute and sell Corn Flakes, Frosted Flakes, and other products in Japan independently.

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Ajinomoto has “achieved its initial target of popularizing cereal products,” an official said.

(Source: Japan News)