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Cartier’s new pop-up convenience mini-store in Tokyo

French luxury jeweller Cartier will open a pop-up shop in Tokyo this month. The convenience style mini-store will promote the brand’s latest collection.

SEE ALSO: Cartier launches Pavilion KL store

Located along Jingu-Mae in Tokyo’s trendy Shibuya district, the Cartier convenience store will open September 21 and run for ten days.

The jeweller has launched the quirky retail spot, which is laid out to mimic a typical Japanese convenience store, as a way to promote its reimagined “Juste un Clou” collection in the country.

First launched in 1971 with designer Aldo Cipullo, the collection is inspired by a nail (as in hammer and nail) and uses the simple nail motif throughout. Cartier describes the collection as an example of “when the ordinary becomes precious.”

The convenience store will open on September 21 and run through September 30.

Trading hours will be from 12 p.m. to 8 p.m. each day.

September 28 will also see the launch of “Juste Un Clou Owners Night” which is an invite-only shopping night for exclusive shoppers of the brand in Japan.

The collection is also on display at Cartier’s Roppongi Hills store, in a gallery setting, which also runs through to September 30.

SEE ALSO: Richemont launches a new product to target millennials

Richemont Group, the parent company to Cartier, this month appointed Jerome Lambert as CEO of the group.

At the time of the announcement made September 10 , Richemont reported sales of its
watches and jewellery rose 10% in the five months ending August 31, 2018, on the back of strong demand in Asia-Pacific.

By country, Hong Kong, Korea and Macau all recorded double digit growth while China recorded “good” growth, according to Richemont.