Retail in Asia

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Carl’s Jr. betting on quality as it re-enters the Japanese market

With its return to Japan Friday after 19 years, U.S.-based hamburger chain Carl’s Jr. says it is confident it can penetrate the market amid increasing demand for better burgers.

“We’re extremely confident about our brand and our business. We have a best-in-class menu platform that really positions us well against our competitors,” Ned Lyerly, president of parent CKE Restaurant Holdings Inc.’s international business, said at its Akihabara store in Tokyo on Wednesday ahead of its launch.

He said Carl’s Jr.’s food is freshly made, with 100 percent Angus beef used in its chargrilled Thickburger series.

Lyerly said the company aimed to open 150 stores in Japan in 10 years, with its local unit, Carl’s Jr. Japan, flagging more stores in other areas of Tokyo this year.

(Source: Japan Times )