French fashion maison Balenciaga has opened a new pop-up store in Osaka, adding to the five standalone boutiques already retailing in the Japanese city.
The Parisian label has its sights set on pushing its newest ‘it’ handbag – the Bazar Shopping Bag – onto the Japanese clientele.
The new Osaka pop-up shop will house the original Bazar Shopping from the latest collection, as well as holiday and resort versions. Also for sale are pouch and wallet versions of the bag.
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The colourful tote bag, designed by Demna Gsvalia, featured in Balenciaga’s Autumn/Winter 2016 collection. The Bazar Shopping Bag — already a hit with fashionistas such as Pernille Teisbaek, the co-founder and creative director at Social Zoo Direct — is part of Gvsalia’s first accessory line since taking the helm of Balenciaga this year.
Despite being compared to a heavy-duty laundrette carryall, the Balenciaga accessory retails for a whopping £975 per unit and has been hailed a best-seller on major fashion e-platforms Net-a-Porter and MatchesFashion.com.
Balenciaga is known for ‘it’ bags, since the Arena handbag, designed by Nicholas Ghesquire over ten years ago.
The pop-up shop is located within a portion of the Hankyu department store in Osaka. It is open from now until the end of December.