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Jacquemus’ Cafe Fleurs pops up in Seoul

French luxury brand Jacquemus has taken its Cafe Fleurs pop-up concept to Seoul, after a successful stint in Paris this year.

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Located in the South Korean capital’s trendy Seongsu neighbourhood, the 2,000-square-foot space is all-over white with an eye-catching facade that mimics the Simon Porte Jacquemus-founded brand’s Le Bambimou bag.

Inside, visitors will find a café with eight drinks on the menu and a flower shop featuring white Lisianthus bouquets. Shoppers can also purchase bags and accessories from Jacquemus’ fall 2023 ‘Le Chouchou’ collection, a line that feature cherries as a leitmotif.

Accessories include the La Pochette rond carré clutch in black, white, silver and cherry red, as well as a cherry necklace.

The designer also launched a 232-page book titled Le Chouchou, which portrays the collection.

The brand announced the Cafe Fleurs Seoul opening via its Instagram account, accompanied by a photo gallery of images showcasing the location, with the caption: ‘Bonjour Séoul!’

Jacquemus is no stranger to pop-ups since its inception in 2009. In 2021, the brand debuted its first flower shop in Paris during the pandemic, followed by respective Barbie-themed pop-ups in Milan and Paris.

Most recently, the designer opened pop-ups in Lake Como and Portofino, Italy, in May and June, respectively — both dedicated to his summer collections, after debuting the Cafe Fleurs pop-up at Galeries Lafayette in Paris earlier in the year.

The Cafe Fleurs Seoul pop-up opened its doors on October 19 and will run for ten days.