Retail in Asia

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IWC Schaffhausen opens first India boutique in Mumbai

Swiss luxury watchmaker has opened its first-ever boutique in India, opting for the city of Mumbai to make its debut with long-standing Indian retail partner, Art of Time.

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Located in Jio World Plaza, Mumbai’s new luxury shopping destination, the new IWC Schaffhausen Mumbai boutique spans 40 square metres, retailing the timepiece maker’s main watch collections, as well as exclusive boutique editions such as the Portugieser Perpetual Calendar and the Portugieser Chronograph.

“The Indian luxury connoisseur has a deep understanding and appreciation for Swiss watchmaking, innovation, an eye for detail and a growing appetite for exclusive experiences,” said Mehdi Rajan, managing director of IWC Schaffhausen for the Middle East, India and Africa.

“The opening of the first boutique in the country in partnership with Art of Time is an excellent platform to bring the IWC Schaffhausen craftsmanship and timeless design to the heart of Mumbai. Customers will have access to exclusive collections and will be able to fully immerse in the world of watchmaking in a luxurious environment.”

Designed as intimate and welcoming experience, clients can immerse themselves in the world of watchmaking, in a relaxed space and enjoy private consultations to gain deeper understanding of the brand’s horological details, and the heritage behind them.

“We have enjoyed a long-standing relationship with IWC Schaffhausen, and the opening of this new boutique further strengthens our association,”  said directors of Art of Time, Gaurav Bhatia and Bharat Kapoor.

“Jio World Plaza is the city’s ultimate luxury destination, and we are delighted to bring the discerning customer an elevated shopping experience as they discover the world of IWC Schaffhausen.”

Opening on November 1, Reliance Industries’ luxury mall Jio World Plaza has welcomed a slew of international luxury brands to Mumbai, including French heavyweights Dior and Louis Vuitton, among other tenants.