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Italy’s Brioni opens first India store in New Delhi

Italian luxury men’s fashion brand Brioni has opened its first-ever boutique in India, in the heart of its capital, New Delhi.

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Located inside the The Chanakya, a luxury shopping mall, the new Brioni space is an extension of Kering-owned brand’s global store concept, distinguished by a carefully curated assortment of Italian design furnishings. The new store includes a vintage Carlo Roma coffee table, a classic armchair by Marco Zanuso as well as an artisanal carpet and a wall tapestry, both designed by the renowned Genoese manufacturer, Mita.

Inside, the New Delhi Brioni boutique offers a range of ready-to-wear clothing and accessories collections, along with its exclusive bespoke service, where customers can tap personalised one-on-one assistance and tailoring craftsmanship in an Italian atmosphere.

“We are thrilled to announce the opening of the first Brioni boutique in India, right here at The Chanakya,” said Ritesh Kumar, spokesperson at DS Luxury, the distribution partnership for Brioni in India.

“This marks another significant milestone for DS Luxury as we continue to introduce the world’s iconic luxury brands across segments, to discerning Indian consumers. Brioni epitomizes modern elegance and timeless craftsmanship, and we are confident that our patrons will appreciate the sophistication and exclusivity that this brand represents. The establishment of our new boutique underscores our unwavering dedication to delivering the utmost in luxury fashion, solidifying our role as a prominent arbiter of premium retail experiences in India.”

Founded in Rome in 1945, Brioni offers made-in-Italy ready-to-wear, leather goods, shoes, and accessories, both for formalwear and leisurewear, as well as fragrances. In  2011, Brioni was acquired by the French luxury group PPR, which was renamed Kering in 2013.

“We are delighted to enter the Indian market with DS Luxury. The clientele in India will enjoy the creativity and exquisite savoir-faire our House has to offer,” Mehdi Benabadji, Brioni CEO, who was appointed at the helm of the house in 2020.