Retail in Asia

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Innisfree lands in the Philippines

Innisfree Corp., budget cosmetics manufacturer under South Korea’s beauty powerhouse Amorepacific Group opened its first store in the Philippines with hopes to expand its presence in the bourgeoning Southeast Asian market.

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According to the company, the 148-square-meter store opened at SM Mall of Asia, the largest shopping mall in Manila.

The naturalism-oriented brand plans to introduce skin-care products made of natural ingredients from Jeju Island such as green tea and volcanic pine mushroom and their effectiveness to consumers in the Philippines to satisfy beauty demand and experience.

The Philippines is considered a potential market due to the high ratio of young people in their 20s and 30s interested in hallyu, or Korean wave, and Korean beauty.

An unnamed official from Innisfree said that the company will introduce not only its flagship beauty items but also pore- and oil-treatment mask and powder products tailored for humid and hot climate. The official added that the company will also pursue its environmentally-friendly green life campaign in the Southeast Asian country.

SEE ALSO : Beauty from a Korean perspective

Innisfree, meanwhile, manages 655 outlets overseas including the latest store in the Philippines.

The skin-care brand, which opened its first overseas store in China in 2012, has outlets in Hong Kong, Taiwan, Singapore, India, Thailand, the United States, and Japan.

Innisfree also plans to open stores at three major shopping malls in Metropolitan Manila next year and launch online channel

(Source: Pulse News )