India’s ShopClues has announced a partnership with Japanese lifestyle brand Miniso.
The online marketplace, which delivers to over 39,000 pin codes will offer an array of the budget lifestyle brand’s products – across five major categories – including bags &
luggage, beauty, fragrance, home and kitchen. Prices will range from as low as US$1.30 up to $5.10.
Gurugram-based ShopClues said Miniso products will help it is keep up with the changing demands of India’s tier 3 and 4 customers.
“As a brand, ShopClues has always been focused on partnering with the right aggregators to give our customers an expansive and diverse product range at affordable prices. Our core strength lies in serving value-seeking customers from metros and far-flung parts of the country, “said Sanjay Sethi, CEO & Co-Founder, Clues Network.
“However, there is a misconception that young people outside of the metros are not style-seekers or that they do not want lifestyle products. This association with Miniso is in sync with our brand strategy to ensure that everybody across the country has access to products that are affordable and stylish,” Sanjay continued.
ShopClues said that it shares Miniso’s outlook when it comes to affordable, quality products, “making this tie-up a natural extension of their core business ideologies.”
For Miniso, the partnership signals the Japanese brand’s omni-channel expansion in the India market, after partnering with Snapdeal last month to enhance its online sales.
Miniso said it considers India as among the top five contributors to its global revenue. The brand currently has 110 stores across India and plans to open another 60 stores
Founded in 2011 by Sanjay Sethi and Radhika Ghai, ShopClues is an e-commerce destination for buyers and sellers with a focus on India’s tier 2, 3 & 4 cities. It records
over 100 million visits each month and sells some 28 million products via more than 6,00,000 merchants. It is an Indian subsidiary of U.S.-based Clues Network.
Launched in 2013, Miniso was founded by Chinese entrepreneur Ye Guofu and Japanese designer Miyake Junya. Miniso has more than 1,110 stores in China, 25 in Hong Kong and four each in Macau and Japan, and is now in Vietnam.