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IKEA launches new studio in Singapore

IKEA studio

IKEA has launched the first-of-its kind planning studio powered by Singapore-based interior design and renovation platform, Livspace.

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IKEA and Livspace have provided consultation to hundreds of homeowners in Singapore since the partnership started at the end of 2019. The new studio at Jurong Point shopping mall will offer customers a brand-new shopping experience with end-to end personalised home interior design, planning and renovation services.

At around 100 square metres, the Planning studio will feature a specialist showroom modelled after a 3-room HDB flat and virtual inspirations through SmartPhotos by the Livspace Platform.

Designed like an IKEA showroom, the studio has been specially optimised and curated to address the challenges of living in a small space. These range from space-saving kitchens to living room smart storage solutions and fitted wardrobes. Décor and furnishings will be refreshed periodically throughout the year so customers can receive new inspirations to start transforming their own homes.

The Livspace SmartPhotos is a great visualisation and planning tool to help homeowners envision and budget for their new home designs. It is also the first time the SmartPhoto experience is being introduced to Singapore.

Customers will be able to scan any room in the store using QR codes and virtually change the products and room style to suit their preferences and budget. As the products are being updated in SmartPhotos, the room price will also be updated in real-time. This new tool will be integrated into the planning and renovation journey offered to customers, and they can get to experience it in the coming weeks.

“We would like to help more Singaporeans realise their dream homes,” said Jaap Doornbos, IKEA Retail Director, Singapore & Philippines.

“The new IKEA Planning Studio is not just another IKEA store –it is the future of home planning that caters to every homeowner and wallet size. Together with Livspace, we hope to provide a more accessible and personalised experience with technology, which will allow customers to achieve their dream home. With the current economic situation, this is especially important, and we see this as a big step in improving the traditional interior design planning process in Singapore,” continued Jaap Doornbs.

“We are delighted to partner with a world-class brand in IKEA and power its first Planning Studio in Singapore with the Livspace platform. As a technology-first company, we are looking to revolutionise the way interior design and renovations are done in Singapore and this launch is a crucial first step. Now, personalised and trusted interior design services across price points will be available at consumers’ fingertips,” said Ravindran Shanmugam, Country Head, Livspace (Singapore).

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The IKEA Planning Studio will offer move-in ready packages that provide renovation and construction services as well as IKEA furniture and furnishings. Customers can make complimentary one-to-one virtual or in-person appointments with expert designers. Any furniture purchases made at the Planning Studio as part of the Interior Design and Renovation package will also be delivered to homes for added convenience.

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