Retail in Asia

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Hermès opens new store in Wuhan

Hermès, a French luxury design house, has opened a new store in Wuhan’s Heartland 66 shopping center. According to a source, the store’s first day sales exceeded CNY 30 million (USD 4.45 million).

SEE ALSO : Hermès Asia sales up 20 percent in Q1, Japan jumps 17 percent

The new store replaces the existing one in Wuhan that debuted in 2012 and emphasizes the Maison’s renewed commitment to the metropolis.

The two-story Wuhan store offers 16 major product categories, giving visitors an experience that combines the energy of the city with the “inventiveness and skilled craftsmanship” of the Parisian label. Leather products, men’s ready-to-wear, and shoes can be found on the first floor. The area is lit by traditional Grecques lights, which were developed by Hermès in 1925 and are used in its stores all over the world.

SEE ALSO : Hermès opens first store in China’s Henan province

The floor below is visible from a mezzanine floor in the women’s ready-to-wear and shoe department. Walls made of Japanese paper are weaved in the jewelry and watch department. In order to create an elegant ambience, Hermès also created VIP rooms with silk panels that are hand-painted in abstract designs.