Hermès announced the opening of its debut store in Tianjin in the north of China, taking the French luxury maison’s stores in mainland China to 28.
SEE ALSO: Hermès Asia sales up 23 percent on ‘very good’ Chinese New Year
Located on the ground floor of the MixC mall, the new Hermès Tianjin store boasts an open floor plan with a display of women’s silks at the main entrance, leading to the fashion jewellery, perfume and beauty on the right.
Visitors can through the maison collection to reach the Hermès women’s universe and the jewellery and watches alcove. In the middle of the store, the equestrian and leather collections are located, followed by the men’s universe, with its selection of shoes, accessories and silks, accessible through a second entrance.
Inside, rectangular salons, framed by the iconic Grecques lighting and ‘Faubourg’ mosaic, and colourful bespoke carpets make each universe unique, tempered by a curved lighting cove in the ceiling.
The palette includes deep reds and blues, seen in the degradé lacquered feature walls, alongside the craft-like treatment of the patterned walls of the watches and fine jewellery alcove. Custom furniture and lounges are also found in each area. A studied curation of 21 artworks, paint the walls, while a mix of contemporary photography from the Hermès collection and carré prints, vivid etchings and illustrations from Émile Hermès collection, evoke the house’s heritage to present day.
Outside, the store’s façade is created with a degradé of colourful glazed ceramic bricks, contrasted with floor-to-ceiling glass windows.
The Hermès Tianjin store opening comes on the back of the reopening of the Parisian brand’s Nanjing store, in China’s Jiangsu province, after its renovation and extension, in January.
In its most recent trading update in April, Hermès reported consolidated revenues reached EUR 3.38 billion (USD 3.72 billion) in the first quarter of 2023, up 23 percent at constant exchange rates, with sales particularly dynamic in all the geographical areas and across all the business lines.
Hermès Asia excluding Japan revenues for the first quarter surged 23 percent, driven by a “very good” Chinese New Year, which saw strong momentum in Greater China.