Alpargatas, the Brazilian footwear company that owns Havaianas and other brands, reported revenues of BRL 927.2 million (USD 192 million) in the first quarter of fiscal year 2022, up 9 percent over the same time in fiscal year 2021. Havaianas alone made BRL 908.2 million (USD 188.6 million) in sales.
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Havaianas’ worldwide sales, which includes sales outside of Brazil, increased by 17 percent to BRL 342 million (USD 71 million). One of the beneficial factors being the expansion of Havaianas’ shop network, with 353 mono-brand stores by the end of the first half of 2022, as compared to 239 at the same time last year.
“Havaianas’ new strategy of establishing itself in cities and urban hubs has clearly paid off, and the community of ‘Havalovers’, followers of the brand, is growing at a rapid pace. The unexpected success of the collaboration with the iconic Italian brand Vibram is proof of this. Everything sold out in just 24 hours of online sales,” said its the brand representative.
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Havaianas sold 56 million pairs of slippers in the first quarter of 2022, according to sales figures. China saw the greatest growth in volume, with a 40 percent increase year over year. The volume of sales in Europe also climbed by 20 percent.