Retail in Asia


Bluebell Group announces partnership with Brunello Cucinelli in Taiwan

Brunello Cucinelli SS20-M18

Bluebell Group announces their partnership with Brunello Cucinelli S.p.A. to take over the operations in Taiwan.

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Effective January 2020, Bluebell Group and Brunello Cucinelli have established a Joint-Venture company for the Taiwanese market, with the objective to roll-out additional mono-brand stores and elevate further the brand image on the market.

This partnership is aimed at building a highly qualitative retail presence in the key cities of Taiwan, including taking over two existing Brunello Cucinelli stores in Bellavita (Taipei) and Top City Fareastern (Taichung), and focusing its efforts on opening new stores in key retail locations and enhanced the customers experience and products offer.

Brunello Cucinelli_Woman_SS20_11
Source: Brunello Cucinelli

Bluebell Group’s Managing Director for Taiwan, Hong Kong and Macau, Samy Redjeb, expressed his delight in entering the partnership with the Italian eponymous brand: “Following the success of our Joint Venture in Singapore, we are energized by this second partnership with Brunello Cucinelli in Taiwan. It is a testament to our  leadership in the luxury retail space in Asia, and we look forward to taking such an iconic and inspiring maison to new levels in this market.”

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Luca Lisandroni, Brunello Cucinelli co-CEO, also commented: “We are excited about the opportunity to take our partnership with Bluebell Group to the next level and look forward to a bright future together in this new venture. It has always been a pleasure to work alongside them, as we share a vision with common values and corporate philosophy. We believe in quality first, from our partnerships to our product and with Bluebell Group by our side, we are confident that we will be able to have the excellence of their experience to help us share our story and message in the region of Taiwan.”

*Bluebell Group is the owner of Retail in Asia