Retail in Asia


Breitling bows two new stores in Macau

Swiss luxury watchmaker Breitling is expanding its reach in Asia, opening two new stores in Macau.

Located in luxury malls Shoppes at Venetian and Shoppes at Parisian in Macau, the new boutiques sell a full selection of timepiece models from the entire Breitling and ‘Breitling for Bentley ‘ collections. The chronographs come equipped with ‘Manufacture Breitling movements, as well as special limited ‘Boutique Editions’.

Each Macau boutique has been designed with old and new world characteristics, typical of Breitling. The décor also highlights the brand’s aeronautical heritage, enabling “visitors to plunge directly into the Breitling universe, a unique experience that excites the senses,” said Breitling in a statement.

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Both stores boast a VIP lounge, offering customers a one-on-one, personalised shopping experience.

Breitling was founded in 1884. Since then, it has played a crucial role in the development of the wrist chronograph. Breitling is also one of the rare companies to produce its own mechanical chronograph movements, entirely developed and manufactured in its own workshops. This family business is also one of the last remaining independent Swiss watch brands.

Shoppes at Parisian Macau, which only opened in September this year, hosts 170 luxury and lifestyle brands in its 320,000 square feet retail space. The new Breitling Macau Parisian store is located at Place Vendome on Level 3.

Shoppes at Venetian is located inside the Sands Shoppes, the largest mall in Macau offers with more than 850 duty free outlets. The new Breitling store is in the Great Hall, on Level 3.