Tatcha’s third counter is now open at Harbour City Lane Crawford, Hong Kong.
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The new store feature elements inspired by Kyoto such as gold leaf, light wood, and architectural elements inspired by traditional natsume, jars used in traditional tea ceremonies, and a shape commonly found in the brand’s packaging. Tatcha’s signature shade of purple is layered into the setting through various elements.
Each location will be staffed by Tatcha Beauty Advisors trained on the Japanese concept of omoiyari, meaning consideration and kindness toward others—a core value for the brand. Customer Love Team will provide one-on-one consultations and product education. Additional counter services and treatments will be added throughout the year.
As a nod to the importance of gift-giving in both the company and Japan’s culture, the retail space also includes a gifting display with customizable sets available year-round. Tatcha will also remain available locally in Hong Kong SAR through a partnership with Joyce Beauty.
A curated assortment of Tatcha’s award-winning product offerings will be available at both locations, including the bestselling Pure One Step Cleansing Oil, The Rice Polish, The Silk Cream and The Essence, a plumping skin softener made up of 98.7% Hadasei-3, Tatcha’s proprietary double- fermented complex of Uji green tea, Okinawa algae, and Akita rice. This ferment, composed of the same superfoods credited with Japanese longevity, is the cornerstone of every Tatcha formula.
Tatcha is a celebration of classical Japanese beauty culture, from Kyoto to San Francisco. In 2008, Vicky Tsai encountered centuries-old beauty rituals in Kyoto and a philosophy of care and harmony that forever altered her life. Founded the following year, Tatcha remasters timeless Japanese beauty preparations into clean, luxurious rituals of self-care that invite you into the moment and back to yourself.
The starting point of every Tatcha item is a proprietary ingredient complex called Hadasei-3. Crafted entirely in Japan by scientists at the Tatcha Institute, each gently effective formula features kind-to-skin ingredients to nurture beauty for a lifetime and work within a larger framework of well-being and harmony.
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Because Tatcha believes that beauty begins in the heart and the mind, every purchase supports girls’ education around the world through the brand’s Beautiful Faces, Beautiful Futures program. Started in 2014, it operates in partnership with Room to Read, one of the world’s leading literacy nonprofit organizations, to provide schooling and life skills.