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The National FootFall Index provided by Experian FootFall is a recognised industry benchmark used to understand the trend in retail visitation for a specific country, and is currently available in Hong Kong, the UK, Spain, Ireland, Portugal, France, Italy, Germany, Switzerland and Poland. The benchmark acts as a robust measurement of consumer activity that enables monitoring and assessment of how events such as holidays, economic issues, sports & other national and international events affect an individual countries retail landscape. The National FootFall Index is produced by carefully compiling the footfall data for a representative sample of retail locations across a country. The design of the index ensures that it produces a robust and reliable source of information that ensures the anonymity of the source contributors.