Experian FootFall has released the latest National FootFall Index (week 16, 16 April 2012) detailing the footfall patterns of consumers in Hong Kong over the past six weeks in comparison to the previous two years.
The National FootFall Index provided by Experian FootFall is a recognised industry benchmark used to understand the trend in retail visitation for a specific country, and is currently available in Hong Kong, the UK, Spain, Ireland, Portugal, France, Italy, Germany, Switzerland and Poland. The benchmark acts as a robust measurement of consumer activity that enables monitoring and assessment of how events such as holidays, economic issues, sports & other national and international events affect an individual countries retail landscape. The National FootFall Index is produced by carefully compiling the footfall data for a representative sample of retail locations across a country. The design of the index ensures that it produces a robust and reliable source of information that ensures the anonymity of the source contributors.