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Rimowa unveils its first press presentation in Hong Kong


RIMOWA  hosted their first Asia Regional Press Presentation in Hong Kong for both notable local and international press from the Asia Pacific region.

SEE ALSO : Rimowa collaborates with Alex Israel for its latest suitcase

Source: Rimowa


Source: Rimowa

As part of this event, RIMOWA unveiled exciting new products curated together in a special exhibition inspired by the set of a product photography shoot. Using pedestals that mimic a photographer’s backdrop, the creative display highlighted a selection of lifestyle products, special collaborations, and the newest products from RIMOWA’s latest collections.

Meant for travel and beyond, the latest range of RIMOWA lifestyle products are designed for everyday usage keeping the brand’s idea of functional luxury in mind:

RIMOWA iPhone Cases combine premium protection with the iconic groove or luggage sticker designs and come available in three styles, grooved metal, grooved leather, and a hard-shell transparent case featuring a selection of luggage sticker decals that mimic RIMOWA’s luggage sticker designs.

A collaboration that celebrated the unique link between sound and travel, the RIMOWA X Bang & Olufsen special-edition BeoPlay H9i headphones showcase two iconic brands’ ties to craftsmanship and innovation. The brand’s first collaboration with high-end Danish acoustic manufacturer Bang & Olufsen the collaboration’s campaign features Academy Award- and three-time Grammy Award-winning music producer Ludwig Göransson shot in studio and on the road in Los Angeles, California. Ludwig opens up to RIMOWA & Bang & Olufsen about his approach to finding balance and sense of place through sound by way on an intimate interview and campaign film.

The RIMOWA book published by renowned luxury publisher Assouline, with text by Dan Thawley celebrates 120 years of the functional luxury brand and the people and story behind it. The special edition book focuses on the ingenuity and inspiration that have characterised RIMOWA’s innovative designs and creative history that has laid the groundwork for a dynamic future. The 192-page hardcover book features a specially designed cotton slipcase, over 100 illustrations and is available only in English.

The Champagne Case is a specialty single bottle champagne transport and storage case based on the iconic RIMOWA Classic with leather handle.

The Sticker Book from A–Z by RIMOWA makes your journey personal. This 72-page sticker book contains over 270 stickers in varying sizes, styles, and colours of the letters A–Z, numbers 0–9 and punctuation marks, allowing you to declare any customised message on your case.

The special-edition Flag Sticker Collector’s Box contains stickers from all 193 UN member states. Adhered to 13 individual sheets measuring 28.5 x 22 cm, the collection is thoughtfully wrapped in silk paper and packaged in a hard-shell box. Each sticker measures 3.7 x 5.2 cm. Show your pride or track which of the countries you’ve visited with stickers from Afghanistan to Zimbabwe

In addition to these special products, the Asia Regional Press Presentation also served to introduce RIMOWA’s latest limited-edition collaboration to the region.

The RIMOWA x Alex Israel collection is the brand’s first-ever collection of colour-graded suitcases. Created in collaboration with artists Alex Israel and based on the hues of the LA sunset, the RIMOWA x Alex Israel collection reimagines the iconic Original and draws from the palettes of Israel’s paintings to create two Cabin Plus suitcases.

The press product introduction also included a few core additions to the RIMOWA luggage and accessories collections including:

Source: Rimowa

The ability to customise your RIMOWA luggage with personalised belts, handles, wheels, tags and charms.

The new RIMOWA Trunk S – the smallest size in the trunk range. Designed with a distinctive shape inspired by the original trunks of the past, the RIMOWA Trunk in like no other. A timeless classic luxuriously engineered to offer optimum capacity and long-lasting performance, it is the unmistakable mark of a seasoned, purposeful traveller. Deeply rooted in the DNA of the brand, the trunk first got its start over a century ago. Founded by Paul Morszeck as a trunk manufactory in Cologne, Germany, RIMOWA’s early trunk designs were made of wood before adopting the now archetypal light-weight anodised aluminium shells and iconic grooves. The new RIMOWA Trunk S offers the same convenient, spacious design and hard-wearing performance in a convenient smaller size without compromising on the distinctively unique shape that characterises the range. The three trunk sizes, Trunk S (65cm x 39cm x 34cm), Trunk (73cm x 44cm x 36.5cm) and Trunk Plus (80cm x 44cm x 36.5cm) will be available in three colours – classic silver, black and titanium.

RIMOWA’s latest luggage designs unveiled on the occasion of the brand’s 120th anniversary. The updated product portfolio features the brand’s new visual identity and caters to contemporary travel’s most essential sizes, including four distinct collections with four cabin, two check-in, and three trunk sizes.

SEE ALSO : DFS partners with Rimowa for HK pop-up

As an extension of the press presentation, the brand also showcased the RIMOWA Trunk’s history with a mini-collection of its historical vintage trunks from the RIMOWA Archive in Cologne, where visitors to the press presentation will get a first-hand look at RIMOWA’s design history and evolution spanning over a century.