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Prada opens pop-up store at IFC Mall in Hong Kong


Prada presents Prada Symbols, a special pop up in collaboration with IFC in Hong Kong dedicated to men’s and women’s SS21 collections.

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The pop up, with an extension of about 170 square meters, is defined by a glass structure, decorated with triangle motifs that refer to the iconic Prada logo and is dedicated to a selection of bags, accessories and jewellery. The space is characterized by a white and gold checkered floor, transparent displays and mannequins.

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The highlight items for women include Prada System, the new handbag from the SS21 collection featuring nappa leather with stitched perforated motif creating a patchwork pattern; and Prada Cleo presented in new shapes and colors. For men, product offer includes the new Spazzolato cross-body bag, made of brushed calfskin with an enamel-coated metal triangle logo, available in a range of sizes and in black or white.