Marie France Van Damme, the Hong Kong-based company known for its globally influenced line of luxury resort, swim, and ready-to-wear, announced the opening of a seventh boutique in December 2016.
Located in Hong Kong‘s Elements shopping mall in Kowloon, the new store will mark Marie France Van Damme’s second retail location in Hong Kong, where the designer has lived for more than 30 years. The company opened its very first store in Hong Kong’s acclaimed International Finance Centre (IFC) mall in September 2013.
Marie France Van Damme will celebrate the boutique opening with several special events in Winter 2016 and introduce a new in-store campaign photographed in Hong Kong by Herbert Ypma.
SEE ALSO: Hong Kong’s Weekly Footfall Index for 22-28 August
The campaign will feature the new Resort 2017 collection, a return to the glamorous roots of resort wear with its muted palette of silver and nude, hand embroidery and opulent fabrics; from French lace to metallic-toned Italian weaves and featherweight Chinese silks.
The company currently has 100 retail locations in some of the world’s most desirable places. Marie France Van Damme opened its first store in the fall of 2013 at the International Finance Centre (IFC) in Hong Kong, a second in 2014 in Bangkok’s Mandarin Oriental, third and first European boutique in 2014 in London’s Brompton Cross neighbourhood, and fourth boutique in the summer of 2015 in Phuket, Thailand.
In November 2015, Marie France Van Damme introduced a fifth branded boutique in Singapore’s Takashimaya Shopping Centre and sixth retail location in Phuket in July 2016.