JD.com, China’s largest online retailer, today announced the expansion of its ongoing partnership with Italian high fashion brand Armani, with the arrival of official online stores for two more Armani product lines, Emporio Armani and Armani Exchange.
The two labels join the Armani product lines EA7 Emporio Armani, Armani Jeans, and Emporio Armani Underwear, which made their debut with separate stores on JD.com earlier this year.
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As the demand for luxury goods in China continues to grow, these kinds of partnerships allow JD to provide Chinese shoppers with more opportunities than ever before to enjoy top global names in high fashion like Armani.
With the arrival of leisurewear brand Emporio Armani, and Armani’s most affordably priced, youth-oriented label, Armani Exchange, Chinese consumers will have more opportunities to engage with the Armani brand than ever before.
The new stores come as part of JD.com’s push to continue bringing Chinese consumers the authentic, high-end products they love.
Armani established the Emporio Armani label in 1981, at which time it was hailed as an ahead-of-its-time concept and quickly gained popularity all over the world.
Emporio Armani’s innovation was to bring the Armani brand and signature design to a vast selection of products, from men and women’s clothing to perfume and sunglasses.
Armani Exchange, launched in 1991, is renowned for its cutting edge designs inspired by street culture and dance music. Largely marketed to young people at an accessible price point, Armani Exchange remains at the vanguard of ready-to-wear fashion today.
This year, JD.com has made great strides in bringing international high fashion to Chinese consumers.
In June, JD.com launched a strategic partnership with Farfetch, the leading global e-commerce platform for the fashion industry, opening the gateway to China’s $80 billion luxury goods market.
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Under this partnership, Chinese consumers now have access to 700 brands and boutiques in the Farfetch community. In addition to the Farfetch partnership, in 2017 JD has embarked on partnerships with several top international luxury brands such as Swarovski, Zenith, Chopard, and Replay.
Furthermore, luxury brands now have the option to have their high fashion purchases delivered through JD.com’s recently launched white-glove service, JD Luxury Express.