Retail in Asia

In Markets

HK’s entrepreneurs see prospects in grey

Silver is gold for a new breed of Hong Kong entrepreneurs as 300,000 baby boomers are set to reach retirement age in the next five years.

The government-appointed Steering Committee on Population Policy last week said a likely shrinkage of the labour force as a result of ageing could hinder the city’s development, but some entrepreneurs see new opportunities opening up as the population greys.

Regine Auyeung, who used to work for an international insurance company, spotted just such an opportunity and co-founded Sencare with two partners last year. The company specialises in retailing products for senior citizens.

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