Foot Locker officially marked its launch into Hong Kong this week with its latest power store in Kowloon.
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Located in one of Hong Kong’s hottest shopping districts, the three-story space delivers an engaging retail experience, combining product and in-store presentations, as well as customer experiences and events.
Celebrating basketball culture, the new store is home to a House of Hoops concept shop and offers a wide selection of sneakers and apparel from Nike and Jordan among its extensive selection of footwear and apparel from global brand partners.
Inspired by the city and its integral role in sneaker culture, the store features a specially commissioned mural by the queen of Hong Kong’s street art scene and former winner of Hong Kong’s Secret Walls competition, Bao Ho.
This collaboration with a local creative is meant to set the tone for how Foot Locker will regularly tailor the store to the local community.
To celebrate the launch, Foot Locker hosted an exclusive preview event earlier this week featuring performances by Miss Yellow, former TV actress and now one of Hong Kong’s most in-demand DJs, and Bohan Phoenix, a Chinese-born rapper on the rise who represents a unique cultural bridge between east and west.
A dedicated Experience Zone will be part of the new store for three months with gamers and consumers invited to test their skills on Xbox consoles. A barbershop will also offer customers trims for up to two weeks after the official store opening.