Retail in Asia

In Markets

DFS to debut four new beauty brands in Hong Kong and Macau

MODERN RENAISSANCE 1

DFS Group, the world’s leading luxury travel retailer, proudly unveils four new and exciting beauty brands for its biggest store network in Hong Kong and Macau.

SEE ALSO : DFS x Christian Dior Parfums launches pop up for summer

Bringing the best of beauty to traveling customers in Asia, nine T Galleria by DFS stores will debut the exceptional beauty brands Anastasia, Charlotte Tilbury, Hourglass and POLA, in keeping with DFS’ standing as the world traveler’s most luxurious department store.

“As a trusted partner to many of the world’s most exciting beauty brands, we are thrilled to introduce four new and exclusive beauty lines to DFS stores in Hong Kong and Macau,” said Ariel Gentzbourger, Executive Vice President Merchandising, DFS Group.

“Our commitment to our traveling customers is to continually find new ways to delight them, and some of our most discerning, knowledgeable and sophisticated customers are those who shop in these markets,” she continued.

Specifically targeting highly fashion-conscious customers who crave unique and creative beauty looks, the four new brands are each known for their innovation and flair, and each is already well established in international markets.

Now, thanks to DFS’ commitment to continually add new brands to its beauty portfolio, Anastasia, Charlotte Tilbury, Hourglass and POLA will soon be available to new and loyal customers alike in Hong Kong and Macau.

Anastasia, one of the fastest-growing brands in the global beauty industry, is available exclusively to DFS in Hong Kong. POLA, a 90-year-old luxury beauty brand originating from Japan, Hourglass, promising cruelty-free luxury beauty, and Charlotte Tilbury, offering award-winning, best-selling makeup and skincare, are all appearing in Macau for the first time, exclusively at DFS.

DFS operates six downtown stores in Macau and three in Hong Kong, offering traveling customers and luxury shoppers a wider range of high-quality beauty products and accessories.

Spanning more than 611,000 square foot of retail space, DFS provides its signature seamless shopping experience and showcases an expertly curated selection of the best international brands and products.

SEE ALSO : Diageo Global Travel partners with DFS to open pop-up in Singapore

The travel retailer’s extended presence in Macau and Hong Kong reflects the steady rise in customers in these key markets, and DFS’ commitment to offering customers from all around the world a shopping experience that only DFS can provide.