DFS Group has revealed four newly upgraded shopping spaces across 30,000sq ft at Hong Kong International Airport.
The new-look offer includes an expanded assortment of brands and exclusive products at DFS boutiques in the Departures East Hall North and Departures East Hall South.
The remodelled area has created greater circulation space across general merchandise, beauty and spirits, wines and tobacco categories.
In beauty, the retailer has added a range of first-in-HKIA product lines including Make Up For Ever, Fresh, Innisfree, Sekkisei, GLAMGLOW and Diptyque. Branded kiosks such as Montblanc, Casio, Samsonite and LeSportsac add to the personalised areas in the general merchandise section.
Among the new concepts in spirits & wines is one of only 15 Johnnie Walker Houses in the world, featured along with The Whiskey House. This is described as “an experiential destination with certified Sales Associates delivering a luxurious shopping experience”.
New additions to the list of brands include Bache-Gabrielsen, Janneau and Moutai. The range houses more than 250 whiskies across 50 brands and DFS-exclusive offers including William Grant & Sons’ Rare Cask Reserve, as well as Araid 18 Year Old, 21 Year Old and 25 Year Old.
The completion of the remodelled stores provides travellers with “more space, visibility and better ease of shopping”, according to DFS.
It also builds on recent activations for travellers including the 12.12 Alipay promotion and recent Whiskey Festival at the newly launched The Whiskey House.