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Byredo launches Mixed Emotions showcase at K11 MUSEA, Hong Kong


To celebrate the debut of Mixed Emotions, the Swedish fragrance brand Byredo launched its first-in-Hong-Kong olfactory showcase at the Gold Ball in K11 MUSEA on 8th April.

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Designed to encapsulate the tumultuous nature of our times, Mixed Emotions fuses the familiar with the unexpected to create an epicene scent that is comforting in its contrasts.

The Mixed Emotions showcase highlights the artistic and creative narrative behind the newly-launched eau de parfum. Taking place at the heart of the cultural-retail destination, the showcase marks the cult-favourite brand’s first complete multi-sensory presentation.

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Immerse in Mixed Emotions, a thought-provoking scent that echoes the current, collective state of mind, and enjoy a screening of “Tall Are The Roots”, a cinematic short by award-winning filmmaker Fenn O’Meally.