What lies ahead for companies, marketers, and agencies? Themed “Master the Future,” MarketingPulse and eTailingPulse 2023, presented by the Hong Kong Trade Development Council (HKTDC), aims to shed light on the way forward, presenting the latest market intelligence and best practices from industry experts. Global brand leaders from companies such as Baccarat, Coca-Cola, Fortnum & Mason, Kapok, Mars, Pepsi, POP MART, Qeelin, Spotify, and more are slated to take the stage to discuss the nuances, opportunities, and challenges in marketing and e-commerce today.
Taking place on 15 March at the Hong Kong Convention and Exhibition Centre (HKCEC), HKTDC MarketingPulse and eTailingPulse 2023 offers Asia’s marketers, creative agencies and e-commerce experts an opportunity to learn from some of the world’s most successful and effective brands. The packed programme features C-suite executive talks and thematic panels designed to deep-dive into a variety of relevant topics for those looking to stay ahead.
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From brand storytelling, Web3, ESG, and future-proof strategies, to data-driven marketing, retail trends, and the power of Generation Z’s influence, among the conference topics and panel discussions to watch out for include:
Thinking big about marketing and design
Mauro Porcini, SVP and Global Chief Design Officer at PepsiCo, delves into the future of design and how to utilise the power of design thinking to revolutionise brand storytelling and build stronger ties with customers in the process.
The art and science of happiness and marketing
As one of the world’s most iconic brands, Coca-Cola has successfully weaved the notion of “happiness” into its products. In this session, Silvia Garcia, former President of the Coca-Cola Happiness Institute, and Director of Global Marketing shares key learnings on neuromarketing to unveil how happiness helps brands win customers’ hearts.
From listening behaviours to trends, how do we understand Gen Z?
What can brands and marketers do to win over a new cohort of consumers? Hear from Gaëtan Belaud, Global Head of Ads Resellers at Spotify, to learn about the listening behaviours, core values, and key takeaways for marketing to Gen Z, the young generation making up a strong force of consumption today.
Future-proofing through technology
With years of experience under his belt from his time as Global CDMO of beloved snack brands like M&Ms, Maltesers, and Snickers, digital marketing veteran Moritz von der Linden will share inspirational tips on maximising technology, data, and content to accelerate marketing innovation.
The art of marketing for luxury
Baccarat executives Margareth Henriquez, PhD, CEO, and Clément Brunet-Moret, CEO for APAC, will talk about the art of brand building and customer engagement for storied luxury brands.
Dennis Chan, legendary jewellery brand’s founder will also draw from his successful experience establishing Qeelin to shed light on brand creation and storytelling.
Borderless customer engagement
The CCO of Chinese collectible toy giant POP MART Alex Zhou will dissect the power of customer engagement, discuss on why thinking locally is a key to dominate global markets, and share tips of optimising the customer journey to satisfy expectations of today’s sophisticated consumers.
The Hong Kong Trade Development Council presents the HKTDC Pulse series of three concurrent conferences – EntertainmentPulse, eTailingPulse and MarketingPulse to be held during the third week of March 2023. These three concurrent events are designed to converge business executives from across the marketing, entertainment and e-commerce sectors to network, collaborate and create.
Don’t miss the flash sale on 13-14 February – register to receive a 75 percent discount by entering the discount code: SMA01K5P
From 15 February onwards, receive 65 percent off special discount, exclusive for Retail in Asia readers by entering the discount code: MPR05L3P
For more information on the event, visit www.marketingpulse.com.hk.