Retail in Asia


MUJI offers on-demand delivery service in China

China’s food delivery app Meituan has launched delivery services with the Japanese fashion and home products company MUJI. Customers can now receive their purchases at their doorsteps in a matter of hours.

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300,000 internet customers have already tried out MUJI’s new quick delivery service since the initiative’s introduction on 1st June. More than 200 MUJI stores in China, or around 80 percent of all stores nationally, have started offering delivery services on Meituan as of 13th June. Their publication coincides perfectly with the impending 618 retail extravaganza.

One key factor in the success of MUJI’s delivery service is that it upholds the “same pricing and quality both offline and online” that customers value. MUJI developed incentives to draw online customers since it was well aware that consumers, particularly Gen Z, wanted the fastest deliveries but would probably baulk at the sight of a big shipping price. There are also product bundles to sweeten the sale, as well as savings in delivery fees and discounts of up to CNY 70 (USD 10.43).

According to MUJI’s parent company’s financial report for the first half of 2022, sales in mainland China started to fall around February. In actuality, weak apparel sales caused a 6.6 percent year-over-year decline in same-store sales. The epidemic prompted a dramatic decline in both physical and online sales performance, which dealt MUJI more damage. Meituan allows MUJI to maintain its business in China while offline retailers gradually come out of their slumber by making its products available for purchase there.

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The decision by MUJI emphasizes the opportunities open to companies who make their items available on delivery apps. MUJI is embracing what might be the start of an era of micro-commerce by responding to consumer demand for quick and speedy delivery services.