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Lululemon to launch on JD. com

Lululemon made its formal debut as a digital retailer in the J Shop, a section of JD.com dedicated to fashion and lifestyle that sells both casual and athletic clothing.

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According to JD.com, as China’s quality of life continues to rise, the number of sports fans and their appetite for sporting goods are both reflecting this upward trend.

“The popularity of Lululemon indicates that the Chinese market not only acknowledges the product quality, but also recognises the emotional connection it creates between the community and the brand,” stated in the company’s blog post.

SEE ALSO : JD.com reports the rise of sales in sports products consumption in China

“The J Shop, with deep integration of JD’s commodity and service capabilities in omni-channel retailing, will continue to help more brands expand their horizons in China and innovate through practice to better accommodate consumers’ needs in the consumption and experience of apparel, lifestyle, cosmetics, sports, luxury fashion, watches and more,” added the post.