Retail in Asia

In Markets

Local brands attract Chinese tourists

Certain local brands are as sought after by Chinese travelling overseas as the more obvious luxury names, a new analysis has shown.

6Estates, a digital insights firm, carried out an assessment of nearly 300,000 conversations on social platforms and travel websites during the last quarter of 2015 and collated the brand preferences of mainland Chinese tourists going to the most popular destinations.

The preferred destination for outbound travellers was the US (46%), followed by Japan (26%), Hong Kong (21%) and Singapore (5%), and most declared an intention to shop for clothing, cosmetics, luxury goods and watches.

But a key finding, Inside Retail Asia reported, was that in each market some local brands were just as desirable as international luxury brands like Chanel and Hermès.

 

(Source: Warc.com)

In Markets

Local brands attract Chinese tourists

Certain local brands are as sought after by Chinese travelling overseas as the more obvious luxury names, a new analysis has shown.

6Estates, a digital insights firm, carried out an assessment of nearly 300,000 conversations on social platforms and travel websites during the last quarter of 2015 and collated the brand preferences of mainland Chinese tourists going to the most popular destinations.

The preferred destination for outbound travellers was the US (46%), followed by Japan (26%), Hong Kong (21%) and Singapore (5%), and most declared an intention to shop for clothing, cosmetics, luxury goods and watches.

 

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