In Markets

The Lane Crawford Joyce Group launches m-commerce platform in China

WWE & Company Limited

As more Chinese consumers are using mobile shopping to buy international luxury brands, they’ll soon have a new social marketplace to make purchases on their mobile phones.

In early 2017, MyMM.com, a new social mobile multi-brand lifestyle shopping platform will be launched exclusively in China with a wide range of in-season fashion, beauty, and lifestyle products from international brands exclusively to customers in China.

The social shopping platform is a joint product of Walton Brown, a well-established brand management company that forms part of The Lane Crawford Joyce Group, and eCargo, a China-based logistics and technology company.

On July 26, the companies announced the formation of a joint venture called WWE & Company Limited (WWE) that will be leading the operation of MyMM.com.

They’re getting into the market at a time when China’s m-commerce market is rapidly expanding. With more than 667 million internet users—a number higher than any other country, China has the largest e-commerce market in the world with a growing percentage of online shoppers rapidly shifting from PC to m-commerce sales.

Details on the new platform are sparse so far, but WWE says it estimates that it will be able to leverage the Chinese government’s new cross-border e-commerce regulations to provide “profitable opportunities for international brands to accelerate growth and a viable option for new brands to launch into China for the first time to capture new consumers.”

(Source: Jing Daily)

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