Retail in Asia

In Markets

How country branding can add new shine to “Made in China” tag?

With emerging economies getting integrated into the global economy, brands from these countries are often seen carrying the burden of potential negative connotations of their origin.

Among the many emerging economies, China is usually discussed as a pin-up example of demonstrating negative effects of country branding.

China is an economic powerhouse. Every global company aspires to a fitting presence in the Chinese market. However, customers have been very wary of anything that is labelled "Made in China".

(Source: Jakarta Globe)