Hainan Development Holdings-owned Global Premium Duty Free (GDF) Plaza posted a +120 percent year-on-year rise in sales for the second quarter of 2022.
SEE ALSO : Hainan’s Labour Day holiday sales fall sharply to USD 96.8 million
The number of shoppers rose by nearly 10 percent over the same period in 2021 while the number of duty free items purchased grew by 155 percent year-on-year.
Despite the domestic and global tourism markets facing serious challenges related to the latest wave of the COVID-19 pandemic since March, GDF Plaza said that it has made encouraging progress.
This momentum has been driven by a series of innovative promotions including digital coupons and pop-up stores featuring renowned international brand names and launches.
In Q2, GDF Plaza opened Lancôme, Burberry, Armani, Jo Malone, Maison Margiela and Lancaster pop-up stores. These pop-ups attracted many young consumers to take photos, share and interact with their friends on social media platforms.
GDF Plaza is currently celebrating Hainan’s first Offshore Duty Free Shopping Festival, which kicked off on 28th June. The programme is designed to stimulate the island province’s all-important duty free shopping sector.
As part of its support for the festival, GDF Plaza partnered with Coty Travel Retail Asia Pacific to officially unveil ‘Around the World’ – a new multi-brand fragrance pop-up store featuring Chloé, Miu Miu, and Marc Jacobs.
The fragrance pop-up store ran from 10th to 30th June and drove a 94 percent growth for Coty brands at GDF Plaza in Q2 compared with the first quarter.
SEE ALSO : Origins opens pop-up store in Haikou
During the first Hainan Offshore Duty Free Shopping Festival — which will run until year-end — GDF Plaza will launch a series of events and promotions. These include the GDF Summer Holiday Shopping Carnival, GDF Fun Shopping Carnival, GDF Fever Shopping Carnival and GDF Beauty Festival, to let consumers fully enjoy offshore duty free shopping in the island.
(Source : Moodie Davitt)