Chinese media are not allowed to carry advertising which uses "extravagant wording" to promote gifts over upcoming holidays, the ruling Communist Party’s anti-graft watchdog said, as the mooncake season approaches.
Since President Xi Jinping’s appointment in 2013, the government has cracked down on official corruption and extravagance in China, where the flaunting of personal and often illicit wealth and wasteful public spending has led to widespread criticism of the party.
Gift giving is particularly popular over holidays, such as the Mid-Autumn Festival later this month, when mooncakes are given. The first week of October is the National Day holiday.
(Source: CNBC)