Retail in Asia

In Markets

Carmakers race for China’s brand loyalty

After 8.6 million Chinese bought their first cars last year, General Motors, Volkswagen and Ford Motor are positioning themselves to compete for return customers.

About 83 percent of Chinese buyers last year bought their first vehicle, said the State Information Center, a research arm of China’s National Development and Reform Commission. At stake for the country’s more than 130 carmakers is winning loyal customers in the world’s largest vehicle market.

"One of the keys for success in China in the long run is brand building and brand establishment," said Joerg Mull, CFO for Volkswagen’s China unit.

To view the full article (note: you must be an subscriber), visit