Fashion brand Burberry announced the opening of its new flagship store at Shanghai Plaza 66, the second flagship store in China to feature Burberry’s new global design concept that encapsulates the essence of the luxury house.
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“We are delighted to open the doors of our newest flagship store at Plaza 66 within the highly-dynamic and cosmopolitan city of Shanghai. A place of discovery, the store is emblematic of our rich heritage – at once, embodying creativity and innovation with our new global design concept, while supporting China’s ambition to become carbon neutral. It is a unique and bold setting which brings our brand vision to life and we’re excited to welcome customers to our new home in Shanghai, providing the finest luxury products and exceptional experience that are hallmarks of shopping with Burberry,” said Josie Zhang, Burberry China President.
Burberry’s Shanghai Plaza 66 store was designed in collaboration with architect Vincenzo De Cotiis. The store features display fixtures and plinths constructed in a variety of textures from concrete to ceramics to high-gloss finishes. The core colours of the Burberry check – beige, black, white and red – are also explored and developed throughout the store, whilst the iconic pattern itself is reinterpreted in the gridded ceiling’s mirrored zones, creating a sense of openness as it reflects the roaming tiled chequerboard floors.
Burberry has a longstanding commitment to creating a more sustainable future by reducing its environmental impacts and driving positive change. In line with its industry-leading ambition to become Climate Positive by 2040, Burberry’s Plaza 66 store is carbon neutral and is undergoing the LEED (Leadership in Energy and Environmental Design) certification process. All stores in Mainland China are carbon neutral and Burberry is on track to procure all of its electricity from renewable sources by 2022. Burberry will have a carbon neutral footprint across all of its operations globally by next year.
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Five Burberry stores featuring the new global design concept have already opened this year, including Shinsegae Times Square in Korea, SKP Accessories in China and Umeda Hankyu Accessories in Japan.
Burberry opened the first flagship store to feature the new design concept in July at No.1 Sloane Street in London and will open two more within the next year on Rue Saint-Honoré in Paris and on Bond Street, London.