Retail in Asia

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Bulldog is in first cruelty-free brand to launch in China


Bulldog, a London-based skincare brand, announced that it is one of the first companies to take part in the Leaping Bunny China Pilot Project. This scheme was launched by Cruelty Free International, in cooperation with KnudsenCRC and Oriental Beauty Valley, with the aim of allowing Leaping Bunny certified cruelty free brands to be present in China without the need for animal testing.

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Leaping Bunny certification currently excludes export to China because of the risk of regulatory post-market testing on animals. However, Cruelty Free International has been working with KnudsenCRC and Beauty Valley on the new pilot project that will provide certainty to Leaping Bunny brands that wish to operate in China while pursuing domestic production and maintaining their cruelty free status.

“China is the world’s biggest and fastest growing market for cosmetics and it is continuing to grow. Chinese consumers are increasingly demanding cosmetics without animal testing and this unique, ground-breaking project will enable those consumers to buy great cruelty free products. Following the success of Bulldog in other Asia PAC countries, we are really excited to be part of this pilot in China,” said Simon Duffy, founder of Bulldog Skincare.

China’s cosmetic market has been expanding rapidly over the past 20 years and the country is expected to remain a dynamic market. Nationwide sales are expected to grow at an average of 10% annually in the years ahead according to market research.

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Chinese consumer demand accounts for almost 20% of the global market for cosmetics and skincare products. Increasing disposable income continues to drive consumer demand for premium, imported products, and the focus on personal hygiene products is growing steadily.

(Source: Bulldog)