Retail in Asia

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Beijing takes a brand-new approach to “Made in China”

Two new Chinese LCD screens in Beijing’s imposing Great Hall of the People have replaced screens made by a Japanese competitor, in a sign of resolve to supply the world with Chinese brands and not just Made in China products.

The screens, installed for the annual session of parliament ending on Wednesday, are made by Chinese electronics giant TCL. At 110 inches, they are the world’s largest, just a touch wider than the 108-inch Panasonic models they replaced.

The Chinese government is encouraging its companies to move up the value chain and develop margin-producing brands, partly as a matter of national pride but also to shift the world’s second biggest economy away from gritty, low-profit manufacturing.

(Source: CNBC)