Retail in Asia


Balenciaga’s Yeezy Gap drops in Tokyo and Shanghai

For the first time, Yeezy Gap Engineered by Balenciaga is launching in-store outside of America, taking over the GAP flagship stores in Tokyo and Shanghai. The new retail pop-ups will operate like the inaugural Yeezy Gap space in Times Square.

GAP and Yeezy have unveiled part two of their Engineered by Balenciaga collection. For the launch, Yeezy Gap released new campaign visuals shot in Shinjuku, Tokyo by Raphael Bliss with creative direction and styling by Betsy Johnson. In the shots, masked individuals wear outerwear, knitwear, and refined essentials from the new collection. 22 different styles are available, ranging from sizes XS to XXL, depending on the item.

SEE ALSO: Gap partners with Kanye West for YEEZY

Source: GAP

Balenciaga announced its collaboration with Yeezy Gap in January 2022. The first items of Yeezy Gap Engineered by Balenciaga became available in February, with additional items dropping in May. Since July, the collection has been available in Gap retail stores, starting at the Times Square store. Future releases are expected to hit stores in fall of 2023.

Balenciaga’s online partners,,, and have also added YZY Gap Engineered by Balenciaga to their online stores.

Gap first signed a deal with Ye (formerly known as Kanye West) in June 2020, promising to offer modern, elevated basics at an affordable price. Even though the Yeezy Gap deal has ended, there is still one final drop left and some of his designs and products will still be available.

Source: GAP

In an interview with Good Morning America last Thursday morning, Ye discussed the end of Yeezy Gap. He reiterated his desire to terminate all remaining corporate partnerships, currently seeking to get out of his blockbuster Adidas deal, and said he’d move forward with a previously scheduled Yeezy Gap fashion show in Paris on October 3.

SEE ALSO: Lagardère Travel Retail unveils ADLV boutique at Singapore Changi Airport

The Gap brand CEO Mark Breitbard announced internally on September 15 that the companies would end their partnership.

“While we share a vision of bringing high-quality, trend-forward utilitarian design to all people through unique omni experiences with Yeezy Gap, how we work together to deliver this vision is not aligned” Breitbard stated.