The German Berlin eyewear brand MYKITA is officially opening its first store in Taipei, Taiwan.
The store is located inside the Bellavita Mall, a high-end shopping mall in Xinyi District, Taipei.
The founder of MYKITA, Moritz Krueger, said “Since the launch of the brand in 2003, Taipei is known to be one of the major cultural cities in the Asia Pacific region. Ultimately, Taipei becomes the perfect choice for MYKITA to open its second store in the Asian Pacific market.”
The interior design of the new store is managed by MYKITA’s interior architectural team. The design is inspired by the antique red brick buildings in Taipei. The store is designed with different tones and textures of rustiness, which captures one of Taipei’s distinguishing features.
The ceiling is deliberately decorated without any modifications, to show the building’s water pipes, wires, exhaust pipes, and other functional facilities. They are only painted with a deep and dull wine red to contrast with the gray terrazzo floor of the store.
To celebrate the opening of the new Taipei store, MYKITA has created a limited edition frame that is exclusively available at this store.
To match the colors used in the store, the sunglasses model “FELICIA / MYKITA for TAIWAN,” inspired by the 70s, has shiny copper/cranberry color with silver reflective lenses.
In addition to showcase a full line of products, including a joint design with designers such as Bernhard Willhelm and Maison Margiela, the MYKITA Taipei store also features a fully equipped laboratory and the Zeiss Vision Center.
The in-store optometrists can provide tailor-made visual data files for each customer, and match the appropriate frames and lenses to their faces.
The fundamental output of the partnership between MYKITA and Zeiss is to showcase the product’s quality, precision, and that it is German-made.
(Source: Apple Daily )