Gap has formed a long-term alliance with Reliance Group, the largest retail company is India, to enter the Indian market. Reliance Group now serves as the official Gap retailer on all platforms, including digital shopping sites, multi-brand store locations, and exclusive brand stores.
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“The partnership is aimed at leveraging Gap’s position as a leading casual lifestyle brand, and Reliance Retail’s established competencies in operating robust omnichannel retail networks and scaling local manufacturing and driving sourcing efficiencies,” stated Reliance Group in the statement.
Gap, which was established in San Francisco in 1969, interacts with customers both online and through company-run and franchised retail stores all over the world. The franchise agreement with Reliance is a result of the company’s plan to expand into foreign markets.
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“Partnering with regional experts, like Reliance Retail in India, allows us to deliver our relevant, purpose-driven brand to customers around the globe while continuing to diversify our business portfolio through our partner-based model,” said Adrienne Gernand, managing director of global licensing and wholesale at Gap.