Luxury Danish brand Ganni has opened its first-ever store in Australia, opting for the nation’s largest city, Sydney, to make its market debut.
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Located inside The Galeries shopping precinct, on Sydney’s George Street, the new Ganni Australia flagship store is designed to create a “welcoming homely vibe,” riffing on the family home of Ganni founders, husband-and-wife duo Ditte and Nicolaj Reffstrup. The Copenhagen-based brand added it wanted to bring the feeling of Copenhagen to Australia.
“Sydney is such a vibrant and diverse city, and we’re honoured to now be a part of it with our first flagship store. I have always felt a special connection to our Australian community and I am so humble by their loyalty. We are super excited to bring a little bit of Copenhagen to Sydney,” said Ditte Reffstrup, creative director, Ganni.
Inside, interior pieces include an eclectic mix of retro vases, vintage furniture and a selection of art by all female talents. As with all Ganni stores, there is a large focus on sustainability; from the recycled plastic waste podiums and the interior
trays made from pressed old fabrics, to upcycled Artek stools made from repurposed Ganni fabrics.
Shoppers will also find an artwork created by local artist, entrepreneur and muse, Carla Uriarte, in addition to 100 limited-edition t-shirts featuring an exclusive artwork from Uriarte, which will be sold exclusively in the Sydney store.
The news comes four years after L Catterton-backed Ganni first started shipping to Australia in 2019. Founded in 2000 as a cashmere knit brand, Ditte and Nicolaj Reffstruppair took the Ganni helm in 2009, making it a fully-fledged fashion brand. In 2017, LVMH-back L Catterton announced that a definitive agreement to make a strategic investment in the label had been reached.