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French fashion brand Ami opens debut duty-free store in South Korea

French fashion brand Ami has opened its first duty-free store in South Korea, as the Parisian designer label looks to reach more consumers globally, in Asia, and beyond.

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Opening in partnership with its Korean distributor, Samsung C&T Corp., the new Ami Seoul store is locale at Lotte Duty Free’s Myeongdong branch in central Seoul.

Spanning 33 square metres, the new Korea store sells Ami’s signature heart logo apparel, including T-shirts, sweatshirts, hoodies and cardigans, as well as the brand’s fall/winter 2023 season collection.

Ami opened the duty-free shop to reach to more global customers, especially those from China, Japan and Southeast Asia, as well as South Korean customers, according to Samsung C&T Corp.

The opening comes one week after Ami opened a pop-up store at Shinsegae department store in central Seoul.

Founded in 2011 by French designer Alexandre Mattiussi, Ami, which means “friend” in French, is an accessible designer brand for men and women.

In 2022, Ami opened a new flagship store in Seoul, which at the time it described as its largest boutique globally.

Revenue in the luxury goods market in South Korea amounts to USD 6.73 billion in 2023, according to Statista, with the market expected to grow annually by 4.63 percent (CAGR 2023-2028).