Retail in Asia

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France’s Polène opens first Asia store in Japan

France’s Polène has opened a flagship store in Japan, opting for the nation’s capital of Tokyo to make its Asia retail debut.

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Located on Tokyo’s prestigious Omotesandō Avenue, the new Poléne Japan store spans two floors and “combines Japanese art, contemporary design and nature-related inspirations to create a serene atmosphere,” according to a statement from the accessories brand via its social media.

Inside the store, large bay windows let natural light infuse the space, alongside walls in natural hues, while a “flowing water” staircase designed connects to Japanese oak flooring. Among the decor, bespoke leather lamps riffing on pebbles add to the bringing-nature-indoors aesthetic, while dark tables and seating in Urushi lacquer smooth the furniture shaped like dark blue rocks.

Source: Polène

Marking its launch, Polène entrusted local artist, Mamimozi to paint the store’s glass facade in white Japanese calligraphy, connecting the Parisian brand to its new Tokyo locale.

Founded in Paris in 2016 by three siblings, Mathieu, Antoine, and Elsa Mothay,  Polène creates minimalist leather goods in unique shapes made in Ubrique, Spain.

Since its inception, Polène has also unveiled a new line of jewellery, gilded with 24-carat gold and crafted by artisans in Italy.

The Polène Tokyo debut comes after store openings in Paris and New York.