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Flash Coffee enters Hong Kong

01. Flash Coffee - Sheung Wan Storefront (landscape)

Flash Coffee, a tech-enabled coffee chain, officially launches in Hong Kong with its first store opening inside Golden Centre in Sheung Wan; trailblazing the concept of premium quality coffee at affordable prices to the ever-growing coffee culture in Hong Kong.


The launch comes as the coffee chain has successfully secured US$20 million in Series A funding in April 2021, led by global tech investment firm White Star Capital. Flash Coffee plans to expand its footprint across more Hong Kong districts, including new stores in Causeway Bay, Mong Kok and Wan Chai by the end of October 2021, with the target of reaching 50 stores by mid-2022.

Flash Coffee is modelled to fit the needs of the “new normal” and cater to urban professionals’ hustle and bustle lifestyle. The tech-enabled coffee chain allows customers to use their mobile app to order, customise and pay before arriving at the storefront to grab-and-go or have them delivered. This accessibility and convenience are further optimised with a digital coffee loyalty programme on the app, offering gamified challenges and personalised rewards.

Passionate about offering best-in-class customer experience through innovative technology, Flash Coffee connects its customers and baristas through individualised consumer and barista mobile apps, matching the order with a nearby pick-up outlet.

Created to improve the operational efficiency of its stores, the barista app enables performance-based incentives for its baristas, ensuring an unparalleled customer experience. Flash Coffee continues to grow its store automation technology, in which stock counts and purchase orders can be tracked through sensor technology, furthering the coffee chain’s commitment to efficiency.

Flash Coffee - Latte Preparation
Source: Flash Coffee

Flash Coffee blends an award-winning coffee menu, curated by World Latte Art Champion Arnon Thitiprasert and Hong Kong Coffee in Good Spirits Champion Timmy Lam, setting it apart from conventional cafes and grab-and-go chains. Using 100 percent Arabica, high-quality light-roasted beans that are specially sourced to retain natural aroma and flavor, Flash Coffee appeals to busy urban professionals and coffee connoisseurs alike. The chain’s classic coffee menu is significantly more affordable than other coffee chains.

Flash Coffee CEO, David Brunier said, “We are thrilled to finally be launching in Hong Kong, and cannot wait to serve up our bold and vibrant coffee blends to the local community. It is our mission to provide premium quality coffee for all at affordable prices across Hong Kong and Asia – proving to our customers just how smooth and accessible the future of coffee can be both online and offline.”

Managing Director, Jonathan Tsao said, “Hong Kong is already recognised as a city that is willing to embrace technology, and over the past few decades the city has also built up a reputation for its love of premium coffee – but so far, this has only been available at premium prices. Flash Coffee intends to shake things up, by offering a new coffee culture built around technology, affordability and digitally-driven customer-focused solutions.”

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Launched in January 2020, Flash Coffee now operates more than 100 locations across Indonesia, Thailand, Singapore, Taiwan and Hong Kong. This year, Flash Coffee will grow its presence in these five current markets as well as expand into two new markets: Japan and South Korea, with a goal of opening over 300 stores by early next year. In 2022, the chain plans to expand into Malaysia, Vietnam, and the Philippines to broaden its reach further.